https://jackgierlich.com/blog Essays on growth marketing, healthcare, Reddit, and building as a solo operator. en-us Sun, 29 Mar 2026 00:00:00 GMT https://jackgierlich.com/blog/reddit-is-not-social-media https://jackgierlich.com/blog/reddit-is-not-social-media Sun, 29 Mar 2026 00:00:00 GMT Reddit is not social media. Why Instagram, LinkedIn, and TikTok playbooks fail on Reddit , and what actually works, from a moderator of communities with 25M+ annual visitors. https://jackgierlich.com/blog/most-ai-implementations-in-marketing-are-theater https://jackgierlich.com/blog/most-ai-implementations-in-marketing-are-theater Sun, 15 Mar 2026 00:00:00 GMT Why most AI marketing tools fail in practice. How to build AI automation that augments operators instead of replacing them , and the questions to ask before building anything. https://jackgierlich.com/blog/why-i-built-a-reddit-marketing-framework https://jackgierlich.com/blog/why-i-built-a-reddit-marketing-framework Sun, 01 Mar 2026 00:00:00 GMT The Index Thread Model: a Reddit marketing framework built from moderating communities with 25M+ annual visitors. How discourse becomes retrievable authority in machine-mediated discovery. https://jackgierlich.com/blog/the-add-reddit-to-google-phenomenon https://jackgierlich.com/blog/the-add-reddit-to-google-phenomenon Sun, 15 Feb 2026 00:00:00 GMT Why millions of people add 'reddit' to every Google search , and what this means for SEO, content marketing, and how brands think about trust in 2026. https://jackgierlich.com/blog/healthcare-marketing-is-a-different-sport https://jackgierlich.com/blog/healthcare-marketing-is-a-different-sport Sun, 01 Feb 2026 00:00:00 GMT Why go-to-market in healthcare requires a completely different playbook. The regulatory constraints, partnership dynamics, and measurement challenges that make it a fundamentally different discipline. https://jackgierlich.com/blog/the-solo-operator-s-systems-problem https://jackgierlich.com/blog/the-solo-operator-s-systems-problem Thu, 15 Jan 2026 00:00:00 GMT How to run multiple ventures simultaneously as a solo operator. The systems, automation decisions, and context-switching strategies that make it work without burning out. https://jackgierlich.com/blog/healthcare-access-is-a-marketing-problem https://jackgierlich.com/blog/healthcare-access-is-a-marketing-problem Thu, 01 Jan 2026 00:00:00 GMT Why healthcare access in America is a distribution and marketing problem, not a medical one. How direct-pay virtual care, brand design, and pricing psychology can close the gap.